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About iorg.com

iorg.com mission statement:

Help the business owners of web sites improve the results they are getting from their existing web site investments by providing expertise, processes and tools to define, measure and manage to business objectives. Be able to demonstrate that the value received from our services was worth our clients' investment in us.

iorg.com services:

We no longer offer these services directly. However, if you are interested in what you see, we encourage you to contact one of our partners, Petra Coaching & Consulitng  in the United States or Effinfo in Europe, for these or similar services.

iorg.com has always focused on management issues first.

Since 1994 members of our team have pioneered concepts and actions for introducing, developing and managing Intranets. Our focus now is on methodologies and tools that help site owners of all types (Intranet, Extranet & Public Web Sites) implement programs specifically for managing their web sites to realistic business objectives.

Traditional methodologies for visitor- or customer-experience evaluations were created to support software and web site designers and developers.  For all their value in these situations, they have serious limitations as tools to help the business owners of web sites develop and reach agreement on realistic business objectives. They also do not address how to turn business objectives into auditable requirements that can be communicated to web designers and developers.

Our methodology provides a tested alternative. It has been used by more than 100 companies in North America, Europe and Japan. Clients who also have used the more traditional web site evaluation methodologies tell us that they prefer ours because the results are more actionable, making clear not only what needs to be done, but how to do it.

iorg.com was founded by Steven L. Telleen, Ph.D.

Dr. Telleen has focused on the adoption, management and usability of the web as a medium since 1994, when he was credited with coining the term Intranet while at Amdahl Corporation. He has consulted on web site effectiveness through several companies since leaving Amdahl in 1996, the most recent being five and a half years at Giga Information Group. Based on his experience with numerous clients over the past decade, he has developed iorg.com's:
  • Workshops with actionable deliverables for managing web sites to business objectives
  • Practical methodology for auditing and testing effective web site practices.
Steve holds a BA, MA and PhD from the University of Colorado at Boulder, and is a member of the Sigma Xi Scientific Research Society.

iorg.com has been in existence since 1997.

The iorg.com web site has always been based on the philosophy of sharing substantive information and ideas for free, and that will continue with the new focus of the site. While only some of the original content has been brought forward to the new site, the full content of the original site is still available as an archive site. Free content will continue to be added over time in addition to expanded and updated information on our fee-based services.

iorg.com provides information to help business owners align their web site strategy, objectives and practices with overall business objectives.

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