Web Site Business Alignment Workshop

This workshop provides a great start for a web site design or redesign.

You should not request another redesign proposal without first developing the deliverables from this workshop.

Use the output from this workshop to:

Keep your web site focused on business objectives
Track progress against your business objectives

Improve communication with your design group or firm

Reduce the need for design rework

"When I met with the redesign firms after our workshop and working with IORG, I found that they were very appreciative of the simplification of what we were able to request from them. We now had a very clear message that we wanted to convey with our web site, and we weren’t waffling in terms of the approach that we wanted to take."

Pat Torchiana, CEO, Torchiana Mastrov & Sapiro

Download PDF Fact Sheet on Business Alignment Workshop

What is Covered

Who Should Participate

The workshop combines education with participant exercises that generate actionable results and real outputs. The take-aways from the day include:

Web site business objectives and metrics that are aligned with overall business objectives
Identified key visitor types with representative scenarios to guide designers and developers
A "stripped" home page, based on business objectives, to be given to the designers for "dressing"
A continuous improvement process based on business objectives and appropriate metrics
An understanding of the principles behind best practices for customer success and satisfaction

All employees who have a direct stake in the web site and its design. Depending on the size of the company this may include:

The CEO or a Principal Partner
The Vice President of Marketing
The Vice President of Customer Support
The Vice President of Sales
Product Marketing Managers
Employees responsible for design or administration of the site
Employees responsible for maintenance of the site content
A representative of the company's outside design firm

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Ten things every business manager should know about their web site

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Improve the business value of your web site.

Sign-up for a Web Site Business Alignment Workshop.

To take advantage of our services or for more information call us at +1 925-518-9425 or email us at info@iorg.com

Business Alignment Workshop - Web Site Practices Audit - Custom Consulting

iorg.com helps business owners align their web site strategy, objectives and practices with overall business objectives through practical workshops, audits and custom consulting.

To improve the ROI of your web site investment or for more information call us at +1 925-518-9425 or email us at info@iorg.com