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Web Site Practices Audit

Use our audit as a web site effectiveness evaluation
Clients who have made changes based on the audit have measured:
  • 2 to 10 times improvement in visitor completion of targeted tasks
  • 30% decreases in calls to their support centers
  • 50% decreases in design and implementation times

"For my purposes the money here was well spent. Finding out the lessons we learnt from the exercise could be much more expensive if done the hard way - launching a site then re-launching it again to fix mistakes made the first time around."

VP Marketing, at an International Airline

Data Collection

Data Analysis & Delivery
Each web site is audited against
Documented practices from:
  • Professional & academic research
  • Professional standards bodies
  • Case studies
Organized in our hierarchical framework of:
  • Practice Categories
  • Practices
  • Attributes
Core practice categories covered:
  • Home Page Practices
  • Navigation / Orientation Practices
  • Presentation Practices (incl. basic accessibility)
  • Link Practices
  • Design Practices

    If applicable:
  • Site Search Practices
  • Forms Practices
Additional practice categories are available for functional areas: Customer Support, Account Management, Transaction, and Marketing.

WatchIT Multimedia Program
Note: This linkk currently works only with IE and Windows Media Player

Results and recommendations are provided in a:
  • Document containing the audit details.
  • Powerpoint summary with example screen shots
  • Two hour telephone conference to review results and answer questions
    (If the on-site presentation option is not selected)
This package includes:
  • Detailed audit criteria and conformance results
  • Summaries of conformance & deviations
  • Specific examples (screen shots) of deviations
  • Specific examples (screen shots) of best practices
  • Recommendations

Optional On-Site Presentation  & Workshop
The workshop combines education with participant exercises that generate actionable results and real outputs. The take-aways from the day include:
  • Review of audit analysis and key results
  • Prioritized options for change
  • Required enterprise web site policies and processes
  • Initiation or refinement of standards document for web site practices
  • Documentation of next steps

Business Alignment Workshop - Web Site Practices Audit  - Custom Consulting

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iorg.com provides information to help business owners align their web site strategy, objectives and practices with overall business objectives

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