Case Study: Torchiana Mastrov & Sapiro,
Torchiana Mastrov & Sapiro, Inc.
(TMS) is a career management consulting firm in Northern California
that specializes in outplacement consulting and executive coaching.
They are hired by companies to work with their transitioning employees
on job search skills and to provide all the support services that are
necessary as people go through transition. They also provide executive
coaching for managers and senior level executives in the Bay Area.
TMS had several issues they
wanted to address when they approached
their web site redesign. They believed the web site looked old and
needed a fresh approach. They wanted people coming to the web site for
the first time to get a great impression and people coming repeatedly
to see something different. They also wanted to make sure that the site
was easy for everyone to navigate.
When they initially embarked on
the redesign of their web site, they
thought it was important to include all the stakeholders in their
organization. They are a small company but had some very definite input
from people working in the marketing function, the research function,
the administration function, and their candidate services function.
The TMS team had a lot
of really good ideas, but did not have a way to
structure the discussion to allow them to get to endpoints and
decisions that satisfied everyone. They looked to IORG.COM and
Business Alignment Workshop to provide that process and structure.
What they hoped to achieve from
the Business Alignment Workshop were
clear objectives for each type of visitor to the site. They wanted to
make sure that everybody’s reasons for coming to the Web site were
acknowledged and that everybody could be successful at meeting their
On completing the Business
Alignment Workshop the
biggest benefit as being their agreement on reasons and justifications
as to why they wanted certain things to be on their web site and
they wanted those to be.
When they met with the
redesign firms after the workshop, they found
that the firms were very appreciative of the clarity and simplification
of what was being requested and that the TMS team was not
terms of the approach they wanted to take.
CEO, Pat Torchiana, had this to
say: “I think we could best sum it up
by saying we didn’t know what we didn’t know, and IORG was able to help
us expand, teach us, help us learn, and increase our knowledge base in
terms of what we wanted from the redesign of our Web site.”