Steven L. Telleen, Ph.D.
Strategies for managing change
Existing books on Intranets focus either on architecting and installing
technology or providing a high level explanation of the benefits. In
former category are the "how-to" books for architecting and
networks, software, HTML, CGI, Java and, maybe, page design. In the
category are often overworked pronouncements about the benefits of (and
of not) participating, lists of potential projects to be undertaken,
of uses today and, maybe, feature/function lists of tools.
Talking to companies that have implemented
the toughest issues are not the technology but the people issues. What
missing entirely is a book that takes a thoughtful look at how an
might transition to all these wonderful benefits, what it means in
of organizational needs, role requirements and reskilling people and
the organizational strategy relates to the technology decisions. In
words, the critical stuff that links strategy and technology.
This book is a "how-to" implement an
infrastructure that can exploit and grow with the fast changing
It is organized into nine chapters that walk through the organizational
from philosophy to specific implementation. Along the way, we examine
Intranets relate to management philosophies, the roles and
forums required to maintain effective content, the logical architecture
content, issues and strategies for security and availability,
specifics, changes in work routines, the evolution of web-based
and the future of Intranets.
The technology is exciting, the tools more amazing
But without an understanding of the organizational and management
of this technology the implementer risks becoming part of the road
than part of the steam-roller creating it. The good news is, if you are
manager or knowledge worker in the paper world, you already know 80% of
you need. This book is intended to help make the translation and fill
the gaps. Its goal is to provide both the understanding and practical
guidance for implementing a successful Intranet infrastructure.
The ideas in this book were developed over several years, with the
support and contributions of many people. Some of the material, first
published on the Amdahl Corporation web
has been included and elaborated on here. Other material is completely
New knowledge arises from the mixing of ideas, and I owe the mixing
in this book to many people, only some of whom are listed below.
I owe my introduction to this technology to the
skunkworks team at Amdahl: Kinji Yamasaki, Ian Kluft, Jesse Mundis,
Davidson and Benay Dara-Abrams. I owe a special debt to Ian, who in the
days carried on a passionate email debate with me that helped
many of the early issues and key ideas.
The members of the IntraNet Solutions Group at
followed me willingly through many trying times, often relying on sheer
to keep going. They are the ones who tried out many of the ideas,
back the modifications and elaborations, participated in the
and engaging discussions, and developed many of the details that made
ideas real. Thank you Jerry Straks, Joe Civello, Cheryl White, Cathi
and Rich Schmieder. Your encouragement and contributions not only kept
going, but gave me the courage to publish these ideas in the first
Bob Hudson and Russ Caple, who joined the team from DMR, also made
The latest infusion of ideas came from the team at
Partners. I can't even begin to describe the energy generated by an
organization that was founded on the premise of collecting and mixing
Intranet pioneers from different backgrounds and companies to generate
the next wave of Intranet knowledge. Bart Meltzer has given me new
insights with his practical understanding of how to apply one-to-one
marketing techniques and personal profiling to
Intranet brokering roles and the development of user-controlled,
personal agents. Marty Kacin expanded my understanding of object
technology and object
design patterns and how they can enable and clarify many of the
I have been championing. Jonathan Lewis, whose experience applying
Planning techniques to the development of Internet strategies at
large corporations has added a new dimension to my views on
executive understanding and development of organizational goals. And,
were many others at Intranet Partners who contributed practical
and new possibilities.
Then there are all the people who provided the
support that allowed me to keep going. Linda Alepin at Amdahl was an
and enthusiastic supporter, especially during the tenuous times before
became popular. Tama Olver, the CIO at Amdahl, sponsored our efforts to
out the official Intranet at Amdahl, and test many of our ideas on a
corporate-wide scale. George Purnell, also at Amdahl, took us under his
wing when we were in need of a home. Also thanks to Dan Mahoney who
recruited the team of pioneers at Intranet Partners that made
every day a new learning experience.
Also thanks to all those people I have not
but who listened and responded: clients and prospects, colleagues,
attendees, writers and analysts, and the many people who have sent me
with their questions, comments, ideas and encouragement.
Finally there is my family, Clare, Adam, Ashley
Jacob, who put up with all the weekends and evenings I spent on my
writing and rewriting, and who allowed me to take the career risks
to get to the point that I had something to write about. And, thanks
for leaving me alone when I needed to be left alone and dragging me off
a movie or some other diversion when I needed a break.
This book is dedicated to the late Olwen Williams,
major professor in graduate school, and the person who supported my
interests, who expanded my horizons by introducing me to the work of
Kuhn and Ludwig von Bertalanffy, and who encouraged me to learn
Links to book references are provided with the
of and in association with Amazon.com.
Original Version: October, 1996
Last Updated: December, 1996
Copyright 1996 - Steven L.
Some chapters in this book are
in part on work that the author wrote while an employee of the Amdahl
Those portions covered by the Amdahl
Copyright are reprinted with the permission of the