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Save The Internet

Online Book

Intranet Organization web version
or Download as a single PDF file (650KB)
A book on the significance and implementation of intranets from an organizational perspective. 


The Republican Shell Game With Jobs and the Economy (September 2011)
Republicans claim they want to create jobs. However, when given the opportunity they insist that additional funding for any jobs bill (be it bridge repair or disaster assistance for hurricane Irene) be “offset” by spending reductions in other areas. While this looks like they are “creating” jobs by passing the bill, in fact they are insuring that the jobs created are taking away jobs (created by government spending) somewhere else. That is why unemployment levels have not changed significantly.

Why Neither Raising or Lowering Taxes on the Wealthy Affects Jobs (July 2011)
Companies hire employees to meet customer demand, not because they have "extra" cash! Eight points on taxes and jobs.

3 American Myths That Need Updating (February 2009)
Many people view stories and mythology as just art or entertainment, but they play a much larger role in our lives than that. In fact, the myths that are most powerful are so ingrained in our thinking that we are not even aware they exist. They shape how we view the world: what we focus on as important, what we believe works, and what we rely on as real. They are so powerful in fact that when confronted with data to the contrary, we often continue to base our decisions on our mythical stories rather than the results that are right in front of us.

Why the Current Economic Crisis Won't Go Away (October 2008)
It didn’t take an economic genius to see this economic crisis coming. In fact, if you are an economic genius you were more likely not to see it coming because conventional economics was and is focused on the wrong indicators of economic health. Stock prices, interest rates, and even mean income do not give a good picture of our economic health.

Web Site As Metaphor For Overall Business Strategy (September 2004)
Executives and senior managers are quick to delegate any discussion of web sites to specialists and implementers. In doing this, they are throwing away what is potentially the most powerful tool in their management arsenal for understanding and modeling their business strategy. Even more significantly, they are ignoring a process that can help their management teams work through the traditional politics and reach consensus on strategic alignment of the business.

First Things First (August 2004)
When focusing on who comes to the web site many of us skip several important steps in our hurry to meet our objectives. It is easy to forget that our web site often is not the first contact or the ultimate step in the process with this visitor. For many visitors it provides one or more intermediate steps important in moving the relationship forward. Therefore, for every type of visitor we also need to determine the context of the visit.

Passing the Buck On Web Sites (July 2004)
For most companies, web sites have quietly evolved into the integrator of all their communication channels. After all the effort to get customers to your web site, what do they find when they get there? For too many companies the answer is a “collection of stuff” that marginally meets the needs or expectations of the customer and does not capitalize on the tremendous cross-channel business opportunity to educate and move the relationship forward. Why do companies let this happen?

Giving Web Site Visits Direction (June 2004)
With all the focus on the visitor, it is easy to overlook the fact that lack of clear business objectives also causes poor visitor experience on web sites. Company objectives set expectations and provide direction and closure for the visitor. Without that direction, visitors wander around the site aimlessly with no apparent outcome, finally leaving perhaps better informed but without satisfactory closure.

Is Your Web Site Damaging Your Company’s Brand? (May 2004)
Customers perceive interaction with your web site as a direct interaction with your company. If your web site is frustrating your customers and making them angry it is costing more than money; it is tarnishing your overall brand image. Given the expense and risk of a web site running on executive autopilot, should you just shut it down and not have a web site?

Who Should Set Web Site Business Objectives? (Apr. 2004)
The first question in setting explicit web site objectives is: who should be involved? This newsletter provides a set of questions to help identify who should be involved in setting the business objectives for your web site.

Defining a Basic Unit of  Web Site Behavior (Mar. 2004)
Several researchers have made the case for a proactive approach to web site design as opposed to relying strictly on reactive testing approaches. They have identified three elements as important: a basic unit, a collection of design solutions, and contextual inquiry. The least well described of these is the first, the basic unit. This newsletter offers a formal definition of that basic unit.

Strengths and Weaknesses of Heuristic Reviews (Feb. 2004)
Heuristic reviews can be a valuable design and implementation tool. But don’t mistake them for a full practices checklist audit, or a usability test.

Business Value: The touchstone of web site improvement
(Jan. 2004)
Many practices that reduce web site effectiveness are a reflection of unresolved internal business conflicts rather than a lack of understanding of good web practices. The ambiguities that maintain organizational coexistence must either be resolved or reflected in the web site. There is no way to hide them.

Balancing Multiple Visitor Objectives On Web Sites (Dec. 2003)
If your web site only has ten destinations, then you can put a descriptive link for each on the home page, without much thought to organization, and your visitors are likely to find everything available on the site. But, as the number of destinations grows, so does the difficulty for the visitor finding the one she is after on this visit. As the size and sophistication of the web site increases, the need to address multiple visitor objectives begins to eclipse the importance of any single destination.

How to Communicate With Your Web Design Group  (Nov. 2003)
An issue which has not been given much attention is how web site business owners communicate with their design group. Too often the interchange is cursory consisting of a high-level list of functions supplemented by questions about the desired style or image. The result is a web site that is heavy on traditional marketing design containing a few expensive functional destinations but that overall fails to meet the real business opportunities.

Seven Steps to Better Web Site Value
  (CustomerSat.Com: Resources, Oct. 2003))
The web sites of large and mid-sized enterprises serve many constituents, and thus face special challenges in achieving maximum business value and maintaining continuous improvement.    The following seven steps comprise a proven set of methods and processes that will increase the value your web site contributes to the enterprise.

Dollars and Sense: Measuring the value of web sites  (Oct. 2003)
Even a simple web site comes at a cost, so it is important to make certain that the business value is known and optimized. A web site can be either a drain or boon depending solely on its effectiveness at meeting the intended business requirement. The difference requires an understanding of how investments in the web site tie back to and improve business value, then managing the factors that create barriers. This ultimately leads to the need for appropriate metrics. 

The Rise of Web Site Principles and Practices  (Sep. 2003)
Most web-site owners face increasing pressure to improve the effectiveness of their web sites as a business tool. At the same time, cost constraints limit the feasibility of adding or increasing usability and effectiveness testing to the design process. While it has not received much publicity, several respected sources of usability and customer experience research are pointing toward an alternative approach, the proactive use of web site principles and practices for web site design and improvement.

How2 set up a successful company Intranet  (ASKHOW2.COM, Aug. 19, 2003)
Most companies today have some form of Intranet. It may consist of loosely joined Intranets that formed independently in different parts of the organization, or it may have been a centralized effort from the start. Regardless of origin, many companies now see the unrealized potential of their Intranets, and want to narrow the gap between potential and realized value.

The Challenge of Networked Content  (Aug.. 2003)
What has most often been overlooked is the adequacy of the vocabulary and framework for describing the principles and practices for maximizing the possibility that each individual can navigate through the whole content network rather than any one content destination within it. From a practical perspective this creates problems for effective research and implementation.

Managing Internet Domain Names  (CIO.Com Analyst Corner, Dec. 9, 2002)
If your organization does not have a written policy covering Internet domain names, it should. When the time comes to renew the domain name, and the person who is the administrative contact has left, your company faces a difficult and time consuming process to transfer the name.

Building a Brand on the Web  (CIO.Com Analyst Corner, Dec. 14, 2001)
To create usable Web sites, the various subsite owners must agree on a common organizational structure to provide basic elements and navigational consistency. Viewing the solution as a branding issue provides a useful perspective.

Electronic Commerce: interaction does make a difference
There are two major schools of electronic commerce visionaries. The first sees electronic commerce as an extension of brick and mortar concepts into the virtual world, the second sees the potential for a major shift in the very foundation of how buyers and sellers are brought together. 

Electronic Commerce: clinging to the tip of the iceberg
Sellers and buyers on the Internet today have rarely ventured beyond the boundaries of print/broadcast metaphors in the Internet medium. While Internet uptake is dramatic, the business revolution has hardly begun.

Intranets: The New Knowledge Base  (in Oracle Magazine, Sept./Oct. 1998, p. 11-12) 
With the advent of Internet technology, we are seeing cracks in our traditional value systems and what constitutes wealth. It is not information per sethat is the newly valued commodity - it's vision and ideas. With the availability of cheap and plentiful information, the process of learning and synthesizing is replacing the process of manufacturing. 

Intranets as Knowledge Management Systems
The ways in which we learn can help us understand what kinds of roles, skills, tools and processes we need to develop to help individuals in the organization find the knowledge already available, move the organization to act on their learning, and capture the experiences in the organizational knowledge base with the minimum effort. 

Using I-net Agents
A  plethora of software products are on the market today that are acting as software agents, and yet there seems to be little understanding by the software vendors or consumers of what an I-net software agent is, or could be. 

Intranet Implementation  (in Business Communications Review, July 1997) 
As intranets are used to support more business communications, the requirements for integration with other resources -- both intranet and legacy -- become critical. 

Interview in Intranets: what's the bottom line?
Putting together an intranet is really about how you make decisions in an organization and how you view control. Neither of these are trivial issues by any means. 

The Intranet Paradigm
An intranet causes changes in the organizational pattern that encourage us to alter our perspective on how we manage organizations, how we view and value our employees, and how we approach problems. 

Do You really Want an Intranet?
Many organizations fail to notice that intranets support and encourage a definite management and cultural style, one that may not be compatible with their incumbent managers. 

Management maneuvers  (in NetworkWorld, September 9, 1996 Volume 13, Number 37 Page 42-43)
An interview with NetworkWorld on intranet theory and management.

The Amdahl Papers
IntraNet Methodology: concepts and rationale (the original Intranet white paper - published on the Amdahl public web site January 1995) PDF Version

Intranets and Adaptive Innovation: the move from control to coordination in today's organizations (May 1996)
PDF Version

The IntraNet Infrastructure: managing information in the new paradigm  (June 1996) PDF Version

Internet World Advisor Columns

The June 21, 1999 column was the last contributed by this author to the series.

June 21, 1999   Virus Attacks Point Up Value of Diverse Operating Systems
June 14, 1999    Intranet Applications Join the Move Toward Outsourcing
May 17, 1999   Restrictive Usage Policies Are Usually Wrong Way To Go
May 3, 1999   Some Content Gets Stale Quickly, While Some Is Timeless
April 19, 1999   Still Evolving, LDAP Standard Opens Up Collaborative Computing
April 5, 1999   From Server to Firewall: Multiple Layers of Intranet Security
March 22, 1999   Chaotic Nature of Intranet Makes It a Better Learning Tool
March 8, 1999   Discussing the Relevance--and Future--of Intranet Portals
February 22, 1999   How To Identify the Best Services for Your Intranet
February 8, 1999   Four Areas Vital to an Intranet's Return on Investment
January 18, 1999   How Firms Manage and Meld Internet, Intranet, and Extranet
January 4, 1999   How Far Automation Will Go With Information Brokers
December 7, 1998   Clarifying the Role of the Corporate Webmaster 
November 16, 1998   What It Means To Have Virtual Communities on an Intranet 
November 2, 1998   Putting the Concept of Virtual Community to Good Use
October 19, 1998   The Difference Between Internet, Intranet, and Extranet
October 5, 1998   Making Sense of Content Management
September 7, 1998   Waiting for Lawsuit-Proof Electronic Documents
August 10, 1998   Hiding Frame Pages Hurts Companies and Site Visitors
July 13, 1998   To Ease Navigation, Know Your Users and Plan Carefully
June 15, 1998   Establishing a Formal Policy for Corporate Security
June 1, 1998   When Should Companies Restrict Employee Net Access?
May 11, 1998   Organizing Administrative Teams for a Corporate Intranet
April 27, 1998   Additional Ideas for Embedding Documents in Intranet Pages
April 13, 1998   Exploring Ways To Embed Documents in Intranet Pages
March 30, 1998   The Blurring of the Line Between Pages and Applications 
March 16, 1998   Accounting for Corporate Culture When Developing a Net
March 2, 1998   Good Management Requires Spending Time On Intranet Policies 
February 16, 1998   Two Keys to Successful Launches: Servers and Secretaries 
February 2, 1998   Understanding Unique Challenges of Intranet Newsletters
January 12, 1998   Judging Value of Intranet Requires Weighing a Hodgepodge of Factors

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For an interesting read 
Journal Of Hyperlinked Organization
NetBenefits @ Amazon For a different perspective on e-commerce:
NetBenefit: Guaranteed Electronic Markets

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