Steven L. Telleen, Ph.D.
stevet@iorg.com
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Dr. Telleen
brings a rare combination of business experience and skills to today's
multi-channel marketing challenges. Formally trained in scientific
research, he went on to accumulate over ten years of practical business
experience while managing traditional marketing and
strategy organizations for both startup and Fortune 200 companies.
In 1994 he began applying his business experience to the adoption, management and effective business use of the
web medium. Since that time he has provided an international set of clients with pragmatic advice on the appropriate use of the web medium and its integration with traditional business channels.
Based
on his understanding of the need for communication and consensus among
a company's business managers and the very real constraints on their
time, Dr. Telleen has developed methodologies for maximizing the
results of participating managers' time, both in terms of reaching consensus during their IORG
sessions and in using the outputs to manage their ongoing business.
Dr. Telleen's business experience includes management positions at ETA Systems,
Amdahl Corporation, and Giga Information Group (now part of Forrester
Research). His advice on the effective use of the web medium has helped
over 100 companies in many industries including: Altera,
Astra AB, ChevronTexaco, CIBC, Eversheds, Hyatt Hotels, Northwestern Mutual Life, Syngenta, US Department of Transportation, and Weblink Wireless.
He received his Bachelor of Arts, Master of Arts, and Doctor of
Philosophy degrees from the University of Colorado at Boulder, and is a
member of the Sigma Xi Scientific Research Society.
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